Fashion / Freida Pinto Stars In Free People Campaign

Freida Pinto Stars In Free People Campaign

Fashion Apr 17, 2014

 

Women's bohemian fashion brand, Free People who were recently inspired by India, shot their April campaign in the motherland. The brand brought in actress Freida Pinto to be the face of the campaign by means of a short film titled ‘Rangeen.’ Set in Rajasthan, both Freida and model Tom Bull embark on a romantic journey through the streets of the city.

In the short, Freida’s character Maya is joined by her best friend who brings along her brother Tom on the trip. What you'll find is a fresh faced Freida donning a variety of boho-chic looks from Free People’s new Spring/Summer collection. The film later shows the two falling in love during the colourful festival of Holi.

                                                                                           

  frieda free people

Freida Pinto, Free People/Pic Credit: news.instyle.com


True to its name, Free People’s s/s collection showcases a wardrobe designed to bring out the nomad in you. The collection carries flowing maxis and printed tees. Be it fun loving summer festivals like Holi (as shown in the film) or Tiki parties on the beach, Free People’s summer collection has something for every boho babe.

                                                                                                                                frieda with tom
Freida Pinto With Tom Bull, Free People Movie Still /Pic Credit: stylenews.peoplestylewatch.com


Speaking to InStyle.com, Free People Art Director Lauren Cohan said, “Freida was fantastic and incredibly involved from beginning to end. We met after presenting her with the concept and allowed her as much creative freedom as she needed. She added her own point of view to the storyline and developed her character in the film.”

Freida who got her big break in Danny Boyle’s Slumdog Millionaire has since been featured in many blockbusters such as the 2011 Immortals, featured on our very own ANOKHI Magazine twice, as well as bagging a beauty ambassador role with 
L'ORÉAL PARIS and the ambassador for Plan Intl USA. Freida is also a noted as a fashionista in her own right spotted at many a fashion week, not to forget her racy music video for Bruno Mars’ Gorilla.

Video Courtesy of Free People

Featured Image: news.instyle

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