South Asian Heritage Month: 10 Successful South Asian Beauty Brands That Combine Science & Art To Promote Inclusivity

As the month of May plods towards colour and brightness, it is a great time to reflect on how the beauty space is populated with classic and new brands founded by people of South Asian origin.  As someone who has been in the beauty space for many moons, I confirm that when I started as a salesperson there were no such lines, and the foundation range was bleak, to say the least.  I was convinced as a teenager that there would never be a conceale


Bollywood Inspired Mother's Day Gifts Ideas For Our Special South Asian Stars: Grandma, Mom and Aunty

Mother’s Day is fast approaching and with it, whether we wish to admit it or not, comes the pressure of buying a great gift. We may think we know our grandmothers, mothers and aunts… but do we?  Often, we see these vibrant, brave women through the lens of their maternal role, rather than as full-blooded sensual creatures, who want glamour and fun.  So this Mother’s Day instead of going for the tried and true, look for gifts that provide u


Men's Skincare Tips Inspired By Our Fav Bollywood & Hollywood Actors & Influencers

If the men in your life are complaining about itchy skin, tired eyes or shrivelled lips, chances are their skin is also suffering from the springtime blues during which our skin is caught between warm days and cold fronts.  They may slyly dive into your skin care collection thinking that they just swiped an imperceptible dab of your product when they have actually decimated a pot of eye cream in one fell swoop. If you are looking for solutions f


Peachy Shades for South Asian Beauty Routines

Learn how to interpret the sweet shade of peach fuzz into sensational warm weather beauty looks that make brown skin glow! Below are product suggestions and application tips & tricks to rock Pantone's colour of the year on South Asian skin tones.  Pantone, the world-renowned expert on colour, declared that PANTONE® 13-1023 Peach Fuzz is the colour of the year for 2024. Described by Pantone as being a “fresh approach to a n


  • The Beauty Styles of Strong South Asian Women

    As we celebrate women in the month of March, discover the beauty styles of five strong, diverse South Asian women who are walking so that future generations can soar!  Each woman is inspiring because of her ability to break barriers – and stereotypes – through hard work and courage.  Their ...


  • Fast Beauty For The Month Of Fasting

    Ramadan has started and millions of South Asian Muslims will observe a month during which they opt to not eat or drink from sunrise to sunset for religious and spiritual reasons. Fasting also impacts beauty routines because the ...


  • These Bronzers Are Perfect For Your Wintery Brown Skin

    Let’s face the undeniable truth about South Asian beauty – all shades of brown ranging from wheat to espresso are gorgeous.  To ensure that th ...


  • Our Shopping Tips For Must-Have Beauty Products Will Save You From Going Broke

    As we descend into the bowels of winter, our skin and hair shrivel under the weight of Arctic blasts and indoor heating, and we need to moisturize more than ever. While all that is going on, we’re feeling the pinch in our budgets when it comes to updating our fave beauty products. So how do we ...


  • Enhance Your Gorgeous Mahogany Skin Tone With These Key Brown Shades

    Throughout this transitional season we have been seeing Bollywood explore the Latte trend, where it was not about pops of colour but the beauty was presented with a more muted vibe, thanks to neutral tones across the eyes, cheeks and lips. We take that trend and give it a next level push w ...


  • Let the Neutrogena® Double Cleansing Routine Light Up Your Skin This Diwali

    *Sponsored Post* For Diwali, not only should one be focused on bringing out their next-level style but it’s also important to make sure that your skin is ready to give off that unforgettable glow! It’s the Festival of Lights, the season of bol ...


  • DressYourFace New York's Masterclass Was A 360 Celebration Of Beauty Empowerment

    On September 4th, the ballroom at The Hilton Hotel NYC Midtown was filled to the brim with beauty enthusiasts from all over who flocked to see beauty entrepreneur and global beauty educator Tamanna Roashan conduct her globally-acclaimed DYF Masterclass. The event which celebrated ...


  • TIFF 2023: The Best Beauty Looks From The Red Carpet

    A famous quote by Khalil Gibran, ‘’Beauty is not in the face; beauty is a light in the heart.’’ The Toronto International Film Festival (TIFF) spotted glamorous beauty moments captured by the camera's eyes. Here are our favourite beauty looks from the red carpet!  TIFF 2023 wrap ...


  • We Love How Radhika Madan Gives The Smokey Eye A Fresh Look

    Bollywood star Radhika Madan has lots to celebrate. As the newly-inducted member of the International Emmy Awards Jury, being the first South Asian star to do so, we wanted to focus in on her impeccable beauty looks. Case in point: she gives the smokey eye treatment a fresh spin, balancing timel ...


  • Here's Why We're In Love With Kay, Katrina Kaif's Latest Vegan Beauty Products

    Bollywood Star Katrina Kaif launched a new range of vegan-coloured matte kajals, micro blading pen and brow products, extending her Kay Beauty By Katrina line. Here are our list of reasons why we are in love with Katrina Kaif's new additions to her hot b ...


  • Prep Your Face For Fall With These Key Foundation Tips

    There are still several weeks of summer on the calendar, and with the sun's rays still beating down, creating a fresh, clear complexion has its challenges. The trick to keep the face looking summer, while you slowly slide into autumnal vibes is to select a foundation that suits your skin type a ...


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