How Herbal Essences Withstands The Test Of Time

*Sponsored Post* Looking back on your youth, can you still see the bottles of Herbal Essences shampoo safely tucked away by the bathtub? The look of the bottle, the incredible scent, and the “snap” sound of the lid, reminding you of the beauty rituals passed down through generations.


These Beauty Products Are Perfect For The 50+ Brown Goddess

One of the most underserved demos is the 50+ woman, especially when it comes to key skincare and beauty products. A sad state considering all the disposable income they have and the solid (and earned) confidence formulated from years in the trenches of life. Finally, the beauty world is waking up to the wonder of this powerful group. Check out our fave beauty products including from Live Tinted, Nars and more, all perfect for the 50+ brown go


Your Mom Will Totally Love You More When You Gift Her One Of These Spring Perfumes For Mother's Day

With Mother's Day around the corner, getting the right gift for the most special woman in your life can be tough. However nothing beats the aromatic pleasures of a beautiful bouquet of spring perfumes. Check out these great gift ideas that Mama would love!  COVID has forced us to examine how can we express our identity, given that we must wear masks and engage in physical distancing. Aside from beautifying the eyes, fragrance is anot


Give Your Lids Some Lux With These Eyeshadow Colours Perfect For Brown Skin

Why chase the rainbow when you can reach it using it eyeshadow? We've got tips on how to add brightness and colour to your eyes with hues that are perfect for brown skin!  Kajal is undoubtedly the king of South Asian eye beauty looks but eyeshadow is no shrinking violet.  Eyeshadow possesses the power to cover and to create smoulder, and with our colouring, this is a beauty product that should be mastered. PRIMED AND READ


  • Earth Day 2021: Beautify Your World With These 10 Sustainable Beauty Products

    This Earth Day we launch our two-parter special by highlighting key beauty products which are good for the environment in their sustainable way.  Traditionally, the term 'home' represents where one lives or takes shelter whether that be a house, condo, basement, apartment etc., but what ...


  • Line Em Up: We Look To Deepika, Aishwarya & More For The Hottest Eyeliner Trends

    Eyeliners have always been part of our South Asian beauty regime. Whether it's kajal or cat eyes, it's time to finesse your eye game with some serious inspo from Bollywood and beyond!  One of the hallmarks of South Asian beauty is sultry, dark eyes that are magnetic in both classic colo ...


  • Rainbow Beauty: Keep Celebrating Holi With The Hottest Colours Of The Season

    Happy Holi! Holi’s joy and colour will be wonderful tonics after a year of abiding by COVID measures. This year, after a period of so much grey, embrace colour and work the rainbow! Check out the hottest colours this season perfect to keep the Holi celebrations going!  The key beauty ...


  • Get Rid Of Your Wrinkles By Doing These Key Tips Every Night

    This past year our skin has definitely bore the brunt of the new normal. From lockdown stress to tech neck, and over exposure to blue light (thanks to all the zoom calls), wrinkles have definitely become a mainstay. However it's not too late to activate your facial muscles and smooth out those f ...


  • L'Oréal Paris Women Of Worth Awards 2021: Mental Health Activist Simryn Atwal Tells Us Why She Needed To 'Bridge The Gap' To Connect Youth & Seniors To The Right Services

    We conclude our International Women's Day 2021 special with the final part of our two-part coverage of L'Oréal Paris Women Of Worth Awards 2021. Today, we chat with one of the two South Asian honourees, Simryn Atwal.  The ...


  • #IWD2021: L'Oréal Paris Women Of Worth Awards 2021: How Aditi Sivakumar Created A Digital Platform To Help Victims Of Gender-Based Violence During The Pandemic

    We continue to celebrate International Women's Day 2021 with our first of our 2-part coverage of L'Oréal Paris Women Of Worth Awards 2021. Today, we chat with one of the 2 South Asian honourees, Aditi Sivakumar.  The ...


  • Nailed It! Flash Your Tips With The Hottest Spring Nail Colours Perfect For Brown Skin

    Check out these hot tips on how to give your nails that extra TLC and having some fun with the hottest spring nail colours perfect for brown skin!  Sitting at home and staring at screens is neither exciting, nor particularly constructive.  It is important to engage in self-care that ch ...


  • We Tell You Why 'Anomaly' The Vegan Haircare Line by Priyanka Chopra Jonas Is Great For The Environment

    Priyanka Chopra Jonas is among the latest celebrities to launch her own haircare line, but her line truly comes with a twist. It is super ...


  • Stop Putting Food On Your Face And Other Beauty Tips From Skincare Expert Vee Mistry

    We asked skin expert Vee Mistry of SKIN BY VEE to give us the lowdown on all things skincare. She's busted some myths and gave us some great insights on what to start with, and what to work towards when it comes to great looking skin.  There’s a reason why skin specialist Vee Mistry h ...


  • Virtual Valentine: Smoulder Like A Classic Bollywood Star For Your On Screen Date

    Dating in the age of COVID is almost akin to love in the age of cholera: Difficult, fraught with risk, and let's face it, filled with moves from the '40s where people glanced at each other. The soulful gazing is as hot as especially when setting up your Valentine's Day meet up on screen — à l ...


  • Amp Up Your Skincare Game With These Spring 2021 Beauty Releases

    The path to great skin does not stop even if we are huddled indoors during the winter. Now is the time to prepare for spring, and guess what? The upcoming spring 2021 beauty releases and trends are ideal for South Asian beauties! The cold winter months can be taken as a time to hibernate ...


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