H&M announces their next collaboration to be with designer Alexander Wang.
The news was made public at the recent Coachella Music festival, in Palm Springs. Wang made his first official post to the brand’s Instagram account last Sunday night. This partnership will mark the first time that H&M has teamed up with an American designer since its launch of designer limited edition collaborations.
The New York based fashion designers brand has established itself as ever evolving, re-contextualizing the urban uniform, since its debut in 2007. Known to focus on contrasts, he unites both the refined and the imperfect – a fresh outlook on fashion.
The Alexander Wang and H&M collection will feature clothing and accessories for both men and women. Typical for his approach to fashion, Wang will propose a new take on the lifestyle product offering what goes beyond fashion.
The full collection will be made available in 250 H&M stores worldwide starting Nov. 6, 2014.
Alexander Wang & Margareta van den Bosch
In a statement he said, “I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” stated Margareta van den Bosch, H&M’s Creative Advisor.
Wang follows in the footsteps of the French designer Isabel Marant, Karl Lagerfeld, Stella McCartney, Matthew Williamson, Versace, Lanvin and Marni.
Alexander Wang, H&M
For the full list of previous H&M designer collaborations and style icon collaborations, visit HM.com
All Images Courtesy of H&M Press
Alexander Wang, Anokhi Blogs, Anokhi Media, Brand, Coachella, Collaboration, Couture, Designer, Fall Collection, Fashion, H&m, Instagram, Isabel Marant, Karl Lagerfeld, Lanvin, Lifestyle, Marni, Matthew Williamson, Stella Mccartney, Style, Style Icon, Textiles, Urban, Versace
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