Lifestyle / ALDO Fights Aids

ALDO Fights Aids

Lifestyle Jan 31, 2014

by Anokhi Admin

BUY IT. WEAR IT. END IT.

To continue fight against AIDS, ALDO has launched a new fundraising campaign:#FriendsFight. A special collection of friendship bracelets are designed in collaboration with 'Waris Loves You'.

The unisex bracelets are available in red and black threads, adorned with an arrow charm in antique gold finish. The 100 per cent of net proceeds will be donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The bracelet will retail for $5 CAD.

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet,” said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. “This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

“I always say my inspirations come from love and history,” said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. “With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it’s a powerful way to create change.”

“At Partners In Health, we believe in the power of accompaniment – the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs,” said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. “That’s what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS.”

The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at www.aldoshoes.com as of February 1, 2014.

_{Source & Images: Narrative PR}

COMMENTS

Jay Sean Announces Birth Of Daughter Avya

The Host: Fine Indian Cuisine

Flowers Unlimited: Your Local Floral Boutique

Devyani Khobragade's Arrest: India Demands US Apology

Happy Holidays From ANOKHI MEDIA

Happy New Year 2014!

Recipes For Holiday Cookies

ANOKHI Magazine Honored In Huffington Post Canada's List Of Hottest Priyanka Chopra Covers

DesiClub Unveils 10th Anniversary Edition Of Top 50 Coolest Desis Of 2013

Benefits Of Keeping A Journal

Tarot Reading: January 2014

The Grand Hotel Winterlicious 2014

4 Fun Illustrated Cookbooks For Amateur Art-Lovers

Health Benefits Of Coffee

January: The Divorce Month

How To Keep Your New Year's Resolution

Energy Medicine: Yay Or Nay?

Vikas Khanna Launches New Book 'Return To The Rivers'

Great Audio Books For Kids

Decorating Tips To Supersize Your Living Space

Tips To Make You A Super Dad

Sunanda Pushkar's Sudden Death Shocker

Tarot Reading: February 2014

Hot Spot: Barberyn Ayurveda Resorts

Hot Plate: Shrimp Pakora

Most Awaited Bollywood Weddings Of 2014

What Job Hoppers Need To Know

Distracted Texting And Defensive Driving

Super Bowl XLVIII: Seahawks, Bruno Mars & Puppy Love

Party Of The Decade Is HERE!!

Give Your Butt The Celebrity Makeover

Warm Winter Soup Recipes

Sochi 2014: Winter Olympic Opening Ceremony

UK Gurdwaras: Sikh & Non-Sikh Community's Lifeline

The First Nationwide Virtual Yoga Community

Akshay Kumar To Launch A Self-Defence Institute In India

New Monorail In India Revolutionizes Transport

Quick & Easy Recipes Your Man Can Make

Valentines Gifts For Him And Her

Kate Middleton Dazzles In Nizam Of Hyderabad Jewels

College Students & Alcoholism

Recognizing Unconditional Love

Hot Spot: The Gateway Hotel EM Bypass Kolkata

2014 Sochi Winter Olympic Highlights

UK Based Fusion Restaurant Boasts The Heart Of Indian Flavours

Exotic Salad Recipes

Tarot Reading: March 2014

How To Create An Enchanted Wedding Theme

Interview With Entrepreneur Sara Koonar

How To Love When You Want To Hate

Q&A With Kangana Ranaut

Indian Acid Attack Victim Honoured By Michelle Obama

Wedding Hot Spot: Ellenborough Park

Malaysia Airlines Flight 370 Mystery

Actress Deena Aziz Takes On 10 Roles In 'The Aeneid'

South Asian Grocery Shopping Online

Eliminating March Break Madness With The Kids

How To Thrive In Times Of Uncertainty

Hosting St. Patrick's Day Celebrations At Home

ALDO Fights Aids

by Anokhi Admin

BUY IT. WEAR IT. END IT.

COMMENTS

YOU MAY ALSO LIKE