One of the largest licensed television broadcasters, ATN (Asian Television Network), has joined hands with UTV Movies International, a 24-hour Hindi movie entertainment channel for Bollywood enthusiasts. The launch of UTV took place July 17, 2014 on Bell Fibe.
ATN offers the diverse cultural communities of Canada 52 specialty television channels. ATN-HD general interest service, 5 Bollywood movie channels, 3 Sports Channels, 3 News Channels, 3 Music Channels, 3 Lifestyle Channels, 3 Chinese Channels, 6 Punjabi Channels, and several regional language channels encompass ATN’s promise to provide entertainment to the diverse South Asian communities within Canada.
ATN also operates a South Asian Radio Service on Satellite Radio across Canada and the United States, with ATN content also available on Bell mobile phones that support video playback.
ATN has programming alliances with leading international television broadcasters such as Star Network (News Corp), Sony Entertainment Television, Viacom, Times Television Network, NDTV, B4U Network, Disney and more.
UTV Movies International is currently presented in 26 countries in key regions such as the Middle East, Africa, USA, Nepal, Malaysia, New Zealand and Australia, as well as in the United Kingdom under the name of UMP Movies. UTV was launched in March 2009, using the tagline “Jeeyo Bollywood”- live the Bollywood dream.
After expanding globally, UTV now includes English subtitles to cater to a wider audience. Blockbuster Bollywood hits such as Race 2, Barfi and Kai Po Che have been telecasted.
Nikhil Gandhi, the Vice President of Revenue, Media Networks, Disney India stated his enthusiasm for UTV being broadcasted in Canada, saying, “UTV Movies has been consistently engaging with audiences in India and internationally. With the UTV Movies International launch in Canada, we are further expanding our footprint in the international markets and are extremely excited to work with Canada’s largest television broadcaster, Asian Television Network. Canada is a very important market for us as it has a large South Asian diaspora, who are looking for fresh and distinctive Hindi movie content. “
Disney India Media Networks, one of the leading entertainment channels within India with more than 100 million viewers a week, has eight specialty channels catered to kids, youth and movie segments. Channels include Disney Channel, Disney XD, Disney Junior, Hungama TV, Bindass, UTV Stars, UTV Movies and UTV Action.
Dr. Shan Chandrasekar, the President and CEO of ATN also expressed his excitement for the new venture, saying, “We are very pleased to be associated with UTV Movies International. Bollywood is one of the most loved genres in the country and the audiences here have a special connect with Hindi films. ATN has been responsible in bringing a range of specialty channels to the diverse audiences in Canada and UTV Movies International is a great addition to our network.”
You can find ATN channels through various cable, satellite and IPTV platforms across Canada, including Shaw Cable, Rogers Cable, Bell Fibe TV, Bell TV, Telus Optic TV, Cogeco Cable, V Media and others.
For more information visit asiantelevision.com.
Source And Images Courtesy Of ATN
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