Toronto, ON (May 26, 2011) —Tickets for India’s most prestigious award ceremony, held by the International Indian Film Academy (IIFA), sold out within minutes of being announced. But now, for the first time ever, fans of Indian cinema will be able to watch the event live on Pay Per View, from the comfort of their own homes.
The Floriana IIFA Awards will take place as part of the CIBC IIFA Celebrations in Toronto, with a variety of companion ‘Buzz’ events taking over the GTA, transforming them to reflect the vibrancy of Bollywood and Indian culture. IIFA is the first of its kind, created to promote Indian cinema globally, and it will now be the first ever to present an award ceremony live in the Pay Per View format.
The collaboration between Wizcraft and OMNI Television, the official Canadian broadcast partner of IIFA 2011, will bring this celebration of Indian Cinema and culture, in unprecedented style, to television screens across Canada, and around the globe. The North American debut of IIFA is the largest of its kind to date, and will showcase the glitz and glamour of Bollywood. Now in its 12th year, IIFA will be available live on Pay Per View for the very first time, available for everyone to enjoy.
For $39.95, Canadian subscribers can enjoy IIFA live on Saturday, June 25, and take part in the historic arrival of IIFA to North America. To see IIFA live, viewers should contact their local cable or DTH satellite provider, or access the event and order the event from the on-screen guide.
About IIFA
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the International Indian Film Academy. The IIFA Awards is India's biggest media event, with a viewership of almost 600 million, it is among the world's most-watched annual entertainment events.
From a one night celebration in 2000 at the Millennium Dome, London, the last ten years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climax into the highlight of the weekend, the IIFA Awards. 2011 marks the first year the IIFA Awards will be held in North America, with its debut in Toronto, Ontario, Canada. www.iifa.com
Sources: iifabuzz.com, wizcraftworld.com, and omnitv.ca
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