Fashion / Stacy London Joins Stylinity

Stacy London Joins Stylinity

Fashion Nov 20, 2013

by Anokhi Admin

Style icon Stacy London is all set to join Stylinity, a new fashion tech venture that promises an interesting merger between social media, e-commerce and the in-store experience. She will join the startup and serve as a member of the board.

Stacy London / Theworldfrommystilettos.blogspot.ca

Tadd Spering, founder and CEO of Stylinity, had this to say about the association, “Stacy immediately understood what we’re all about here at Stylinity, making each person feel fashionable and empowered by their unique style…What Not to Wear was so much more than a show about makeovers – it was about people finding their style and feeling great about themselves".

He added, "Stacy built her career understanding the important impact fashion has on one’s outlook and the synergies abound between both Stacy and Style for Hire, her business through which stylists around the US help people look their best. The better we feel about ourselves, the better we feel about the world and our part in it. Stacy gets that”.

Stacy London was earlier seen and appreciated in the role of a host of the popular makeover reality television series What Not to Wear whose final season wrapped on TLC last month.

Stacy London and Clinton Kelly, What Not To Wear / Articles.latimes.com

Stylinity has announced that the unveiling of the Style Stage, an internet-ready selfie studio, will take place at The Limited’s flagship store at the Easton Town Center in Columbus, Ohio.

Stacy will help reveal the new technology at The Limited on Nov. 21, 2013 at 11a.m. At the debut event, she will introduce the guests to the Style Stage. The guests will also have the amazing opportunity to win a one-on-one styling session with the style diva.

The Style Stage targets shoppers who love technology. Positioned outside the store’s dressing rooms, it photographs the user sporting apparel bought from the store. It then tags that apparel allowing other shoppers to look for and buy those products online through a social commerce catalogue.

Sounding excited about the debut, Tadd Spering said, “We are excited to bring the Style Stage to The Limited…It’s an exciting time in retail where we can leverage this technology – our Style Stage, website, and mobile tools – to make shopping more fun, social and informative”.

Diane Ellis, CEO of The Limited, echoed Spering’s energy through the statement, “The Style Stage by Stylinity is an opportunity for us to reinforce the omni-channel experience…We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends”.

Here’s what Stacy had to say about it, “I am excited to be part of this growing company that merges new tech and the social aspect of celebrating style".

Pic Credit / Masonkay.com

She goes on to point out the highlights of the startup, "I love that you can share your looks with friends, show off new purchases and that these items are available immediately to your friends and family and anyone who admires your style. Stylinity.com also makes it easy to find clothes that will fit your size and style because you can search for apparel based on size, height and hair color – all based on other Style Stage users. Stylinity has merged social media and shopping in a fun and consumer-focused way”.

Spering stresses upon the value that Stacy’s contribution will hold for the initiative, “We look forward to this new relationship with Stacy who has empowered women for years on What Not to Wear. She gets fashion, but she also gets people, and that’s what makes Stacy’s insight so powerful. We know her experience will be an invaluable contribution to our company and its continued growth.”

In her role with Stylinity, Stacy will provide creative insights to help the brand grow. Her agency in expanding Stylinity’s consumer following and inspiring retail partners will also be worth watching out for.

_{Source: Ereleases.com

Feature Image: Pinocchia.net}

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Stacy London Joins Stylinity

by Anokhi Admin

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