It was just a run-on-the-mill day at Times Square. As dusk dawned, everything seemed ordinary. And then, at the bottom of the Bleachers, faint music commenced. Out popped a head, two, and three and all of a sudden the crowd was cheering to the scintillating flash mob, grooving on the chiming music of ‘Jai Ho’. The flash mob, courtesy New York Indian Film Festival and Ajna Dance Company, was a huge success as people were seen cheering for the mob and dancing on the euphonious number.
Making history on New York’s iconic location, the flash mob attracted enough eyeballs with ‘Jai Ho’, which engulfed the ambience even after the show was over. It was a leaf straight out of Bollywood to promote the upcoming New York Indian Film Festival impending in May 5 -10.
The exciting two-minute performance saw scores of random faces rising from the crowd and merging on one platform to spread the word about the film festival. Jai Ho, being a popular number, was a great pick for the event. Hitting off instantly and with the crowd cheering and clicking pictures, participants laughed, danced and ravished in the epic moment creating a history on the landmark location.
The six day film festival, which kick starts in May, is the oldest South Asian Film Festival in United States. Dedicated to bring Bollywood on the international circuit featuring movies about the Indian subcontinent, the event covers docudramas, shorts films, special premiers to name a few. The festival will also feature a spotlight on British filmmaker, Gurinder Chadda known for her off beat yet popular movies such as 'Bend it like Beckham' starring Parminder Nagra, Keira Knightley, Jonathan Rhys-Meyers, Anupam Kher and Archie Panjabi.
Re-live the epic dance performance right in the heart of New York City at the Times Square, marking the start to the NYIFF 2014.
COMMENTS
YOU MAY ALSO LIKE
-
Revealing Truths: South Asian Cinema's Contribution to Earth Day Awareness
-
Review: Monkey Man - Dev Patel Sets the Screen Ablaze with Electrifying Action
-
Exclusive Q&A With Diljit Dosanjh on the Dil-Luminati Tour and the Exciting Simplii Collaboration!
-
12 South Asian Female Artists Who Are Changing Hollywood's Landscape
-
Transitional Representation of South Asian Women in The World of Entertainment
-
Hot February 2024 Films From Bollywood And Beyond!
-
How Jesse "Punjabi Timbit" Singh Explores Emotional Healing Through His Comedy
-
Rukus Avenue Radio, The World's #1 South Asian Radio Station, Joins The iHeartRadio App
-
From Silent Frames To Global Fame: Key Moments That Shaped Bollywood
-
Hot January 2024 Films From Bollywood And Beyond!
-
Kerala Actor Santhy Balachandran Celebrates Her Three Incredible Releases In 2023
-
Hot December 2023 Films From Bollywood And Beyond!
-
The Real Reason Why Bollywood Directors Love English In Their Titles
-
Diwali Dance Fest Makes History at Walt Disney World® Resort!
-
TIFF 2023: Deepa Mehta and Sirat Taneja Share Why 'I Am Sirat’ Is The Transgender Story To Be Told
-
The International South Asian Film Festival 2023 (iSAFF) Wraps With A Celebration Of Outstanding Global South Asian Pathbreakers
-
TIFF 2023: 'We Grown Now' Director Minhal Baig Shares With Us Why Neighbourhood Stories Should Be Told
-
Event Alert: BMO International Film Festival Of South Asia Toronto (IFFSA) Is Every Filmi Lover's Dream
-
TIFF 2023: ‘The Queen of My Dreams’ Reigns Over TIFF With Style, Wit And Heart
-
The 21st Indian Film Festival Of Los Angeles (IFFLA) Returns With A Bang!
-
Brendan D'Souza Will Never Cheat On Their One True Love (Stand Up!)
-
Event Alert: South Asian Global Cinema Takes Centre Stage At The International South Asian Film Festival
-
Diwali Comes Alive At Walt Disney World With The First Ever Diwali Dance Fest
-
TIFF 2023: 11 South Asian Films Coming To The Toronto International Film Festival
-
Hot September 2023 Films From Bollywood And Beyond!
-
Singers Karan Aujla & Jonita Gandhi Sign On To Warner Music Canada/India's Label '91 North Records'
-
4 Ways Alia Bhatt Steals The Show In The Hot Netflix Film "Heart Of Stone"
-
Priyanka And Nick Jonas Get Ready For The Jonas Brothers' Tour At Yankee Stadium!
-
Hot August 2023 Films From Bollywood And Beyond!
-
5 Reasons Why You Should Watch “Rocky Aur Rani Kii Prem Kahaani”
-
JFL Exclusive: How Comedian Zarna Garg Showed Kevin Hart That Brown Women Can Be Funny Too
-
JFL Exclusive: Award-Winning Podcast Comedian Maddy Kelly Is The Next Gen Star
-
Hot July 2023 Films From Bollywood And Beyond!
-
Event Alert: “Mughal-E-Azam: The Musical" Kicks Off Canadian Tour With Upcoming Toronto Stop
-
#ANOKHI20: The ANOKHI Emerald Ball Was The Perfect Grand Finale To ANOKHI’s 20th Anniversary Celebrations
-
Pride 2023: 10 Bollywood Films That Honour Our Desi LGBTQIA+ Family
-
Hot Summer Films From Bollywood And Beyond!
-
Review: 'Queen Charlotte: A Bridgerton Story' Is For The Ones Who Love Love!
-
Pamela Mala Sinha's Latest Play "NEW" Breathes Fresh Life Into Our Parents' Immigrant Story
-
Dilpreet Bhattal Proved Her Mettle On CBC's "Canada's Ultimate Challenge"
-
Here's Why You Can't Miss The 12th South Asian Film Festival Of Montréal
-
The First Ever South Asian House At SXSW Made All Sorts Of History
-
Hot April 2023 Films From Bollywood And Beyond
-
'Canada's Got Talent' Judge Lilly Singh Wants Us To Get Ready To Be Amazed
-
Don't Miss Out On The 10th Annual Mosaic International South Asian Film Festival
-
Oscars 2023 Highlights: How Our South Asian Stars Took Over Tinseltown
-
Hot March 2023 Films From Bollywood And Beyond
-
Ali Hassan Shares Comedic Life Lessons In His Memoir “Is There Bacon In Heaven?”
-
Nisha Pahuja Follows A Father's Search For Justice In Her Latest Doc "To Kill A Tiger"
-
From South India to LA, R&B Star Malavika Is Set Sizzle In 2023!
-
CBC's "Bollywed" Spotlights Chandan Fashion's Iconic Family Bridal Business
-
Hot February 2023 Films From Bollywood And Beyond
