Roshena Chadha designs for Real Women
I suppose for some people, its ok to muddle through life fueled on the satisfaction of mediocrity. Maybe they believe in a safe haven that awaits beneath the radar.
Then, there’s Roshena Chadha.
Its not often you see a young design-hopeful arming herself with just the bare essentials- a few hand-picked interning stints- before feeling ready enough to emerge onto the fickle scene of fashion’s Wild West.
Shunning grad rituals of servicing the majors fresh out of F.I.T’s doors, Chadha chose instead to work for smaller, independent mentors who can offer up the full-phased essentials to steer her own ship. The designer regards her inside look on running a business as a meal ticket for fast tracking her own fashion entity.
She has no interest in following trends, shrugs at the mention of runway seasons, and, is vehemently opposed to traditional mannequin sizes (her muse fits a 10). In thwarting all typical budding-label protocols, all that’s left for Chadha, is bold, entrepreneurial spirit.
“I design what i want to design and whenever Im inspired to design it. …..I thought I’d just start a label, and see what happens.”
A signature couture chapter later, the self-proclaimed California kid at heart remembers a time when things weren't always whimsical. Once a slave to the discipline of angular pattern making, Chadha left her American soil and sensibility behind for a three-month jewelry design program in Mumbai. A decision that inspired her Hard Kaur epoch.
“Jewelry is different than fabric, the lines are free-flowing, elegant. It completely changed the way I worked with pattern making for my apparel.”
The vibrance and accessibility of Indian culture inspired Chadha to emerge from her shell with a message that would resonate with a triumphant return to fabric.
Chadha proudly boasts a voluptuous frame- a tell-tale sign of the self-assured female- and appropriately commits to designing silhouettes that celebrate the curves and the woman who is not afraid to show hers off.
“I’m inspired by woman with boobs and a butt.
I don't think my clients are conservative. To wear my collection, they have to be not afraid to step out side the box.”
When not paying homage to the the female figure or creative minds of iconized runway rebels, (McQueen & Galieano), Chadha’s fashions are garnished with a renewed interest in Indian culture.
“I reconstruct old Indian garments. The embroidery is so ornate and exquisite, that you can’t duplicate it. I don’t really know how its going to turn out, I just put it on the manikin and go from there”
Focusing currently on her Hard Kaur active wear line- a collection originally developed for an MMA ring- Chadha’s experiment with graphic design and screen printing was ignited from a random thought: “couture dresses. No problem. But can I design a graphic tee that will sell?”
There’s only one person who will answer that.
In the meantime, say what you will about Roshena Chadha’s fallible-prone DIY approach to her career. Had it not been for my own similar stumble-in-the-dark toward just about everything I do, I’d probably have long patted a young designer on the head before telling her to run along.
Yet somehow, deep down I know sometimes, talent and tenacity on a hunch, is enough.
And like my old publisher, I’m now also ready to preach, “ 90% of success, is showing up.”
For more information visit: www.roshenachadha.com
RC Collections of an unnamed season:
Sources: modelmayhem.com, roshenachadha.com, and facebook.com
Anokhi Blogs, Anokhi Media, Career, Celebrate, Comfortable, Decision, Developed, Iconized, Real Women, Roshena Chadha, Unique, Woman
COMMENTS
YOU MAY ALSO LIKE
-
Mommy's Time-Out: How To Reclaim Your Zen After The Back-to-School Scramble
-
Khichdi Cups & 5 South Asian School Lunch Recipes For Busy Desi Parents
-
6 Complaints Desi Grandparents Have About Keeping Pets & How You Can Counter Them
-
Raksha Bandhan Gift Guide: Celebrate The Festival With A Modern Twist!
-
Summer Elixirs: Healthy South Asian Cooling Drink Recipes To Beat The Heat
-
Stay Cool: Build a Summer Garden Oasis At Home With Tulsi & Shade
-
Celebrating International Yoga Day: Find Your Balance Through Chakra Meditation
-
Spice Up Your Summer BBQ With These 5 Mouthwatering South Asian Recipes
-
South Asian Heritage Month: Journey Through Time With 8 Iconic South Asian Travel Destinations
-
How To Add Ancient South Asian Spiritual Cleansing Rituals To Modern Spring Cleaning Techniques
-
Toronto's Living Luxe Design Show Sets a New Standard for Luxury Exhibitions
-
Savouring South Asian Style: Elevate Your Home Decor with Cultural Flair
-
6 Ways To Create Fun Quality Time With Your Kids & Parents That Both Will Love!
-
Celebrating South Asian Literature: Must-Read Books by Female Authors
-
Flavourful Festivities: Traditional Holi Recipes To Spice Up Your Table
-
The Living Luxe Design Show Presented By JennAir Announces Powerhouse Program Of Speakers
-
7 Ways Yoga Will Save Your Mental Health
-
Ask Dr. Monica Vermani: How Can I Convince My Friend That Her Threatening Boyfriend Is The Problem, Not Me?
-
10 Tips To Manage & Survive Long-Distance Relationships
-
Ask Dr. Monica Vermani: I'm Afraid My Childhood Bully Will Be Back In My Life, What Do I Do?
-
Ask Dr. Monica Vermani: How Do I Create "Me Time" In My Demanding Life?
-
Hot Spot Alert: Mishree Cocktails & Cuisine Exhilarates With South Asian X Middle Eastern Cuisine
-
BioAro Founder Dr. Anmol Kapoor Wants You To Be The CEO Of Your Health
-
Savour the Holidays With This Paneer Pakora Recipe By KFI Sauces!
-
Here's How To Craft And Achieve Meaningful New Year's Resolutions
-
Snack It Up This Holiday Season with Indian-Inspired Potato Wedges by KFI Sauces
-
Butter Chicken Nachos Recipe By KFI Sauces Is Perfect For Your Holiday Spread
-
Ask Dr. Monica Vermani: How Do I Tell My Friend She's Taking My Emotional Support For Granted?
-
Anjali Pathak of Patak's Shares Her Favourite Recipes For The Holiday Season
-
Ask Dr. Monica Vermani: Why Does Our Family Get Togethers Always End With A Fight?
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law To Stop Intruding In My Daughter's Wedding Plans?
-
Event Alert: The Auric Living Conference Brings Holistic Healing To Toronto
-
Ask Dr. Monica Vermani: I'm On The Outs With My Friend Because I Supported Her Breakup What Do I Do?
-
Event Alert: The Desai Foundation Rings In 10th Anniversary of "Diwali On The Hudson" Gala
-
South Asians & Arthritis: Busting Myths And Sharing Facts About This Disease In Our Community
-
Ask Dr. Monica Vermani: How Do I Convince My Kids That My Granddaughter's Best Friend Is A Bully?
-
Make Your Brunch Brilliant With This French Buckwheat Crepes & Dosas Recipe!
-
Ask Dr. Monica Vermani: How Do I Tell My Sis-In-Law That Her Messy Dog Is Not Welcome At My House?
-
You Just Need A Hot Pot To Make This Amazing Masala Style Vegan Tomato Soup
-
Ask Dr. Monica Vermani: How Do I Tell My Friend To Stop Interrupting Me?
-
Ask Dr. Monica Vermani: How Do I Trust My Husband After He Cheated On Me?
-
Check Out This Insane Recipe For Mini Masala Idli
-
Ask Dr. Monica Vermani: How Do I Tell My Brother That His Cottage Rules Ruins All The Fun?
-
Ask Dr. Monica Vermani: What Do I Do When My Fiancé Shares His Dog With His Ex?
-
Ask Dr. Monica Vermani: How Do I Convince My Partner That Our Six-Year-Old Is To Young For Sleepovers?
-
Ask Dr. Monica Vermani: How Do I Deal With My Friend Who Always Wants To Start A Fight?
-
Here's Why Paris Calls Tharshan Selvarajah The Best Baguette Baker In The City
-
Ask Dr. Monica Vermani: Help! My Bestie Roommate Is A Nightmare
-
Pride 2023: Why Is India's Supreme Court Taking So Long To Legalize Same Sex Marriage?
-
Ask Dr. Monica Vermani: My Love Constantly Wants To Be With Me And I'm Exhausted
-
The Coronation Of King Charles III Was A Global Desi Affair
-
Ask Dr. Monica Vermani: My In-Laws Introduces Our Kids As Their "Adopted" Grandkids
-
Ask Dr. Monica Vermani: Help! My Office Romance Wants To Keep Us A Secret
-
The Dishes That Asha Bhosle Wants You To Try At Her Resto Asha's In Dubai
-
Ask Dr. Monica Vermani: My Rude Friend Is Mortifying!
-
Tour The World At Dubai's Amazing Global Village
-
Ask Dr. Monica Vermani: I Had A Miscarriage And Our Family's "Be Grateful" Sentiments Really Hurt
-
Ask Dr. Monica Vermani: Help! My Underage Nephew Expects Me To Buy Booze For Him
-
Warm Up To The Fusion Delights Of Ushna in Dubai
-
Ask Dr. Monica Vermani: My Boyfriend Is Pressuring Me To Attend His Sister's Wedding But I Can't Afford It