Business / Opportunity vs. Exploitation: The Gig Economy & South Asians

Opportunity vs. Exploitation: The Gig Economy & South Asians

Business Aug 11, 2025

by Kartikey Bhargava | Business Editor

Let’s talk about something that’s probably impacting your life, or the lives of people you know: the gig economy. We’re talking Uber, DoorDash, freelance design gigs – all those flexible, “be your own boss” opportunities that have completely reshaped how we work. And for so many of us in the South Asian community here in North America, this isn’t just a trend; it’s a huge part of our economic reality.

You see, whether you’re a new immigrant looking for that first foot in the door, or someone with an entrepreneurial spark who just wants more control over their hours, the gig economy offers something unique. It’s a blend of opportunity and, let’s be real, a fair share of challenges.

Why the Gig Economy is a Big Deal for South Asians

Think about it: our community has always had that drive, that hustle. We’re often resourceful, innovative, and we look for ways to build something for ourselves and our families. The gig economy taps right into that spirit.

A Stepping Stone for Economic Integration:

For many newcomers, especially those navigating language barriers or trying to get their international qualifications recognized, gig work is an immediate way to earn income. It’s considered a low-barrier entry point into the labor market, catering to various skill levels. This flexibility is particularly appealing to those seeking immediate employment while they establish themselves in a new country.

The Entrepreneurial Streak:

Our community often has a strong tradition of entrepreneurship and self-employment. This cultural predisposition translates into a willingness to embrace independent work models, seeing gig work as a pathway to economic autonomy and potentially, future business ventures. For instance, studies note that the gig economy can facilitate self-employment and financial independence, particularly for women.

Community Support:

Our family and community networks are incredibly strong. This isn’t just about emotional support; it’s practical. We share tips on the best gig apps, help each other out with logistics, and sometimes even form small, community-focused gig ventures. Research on migrant workers in informal gig economies highlights how community solidarity can reinforce autonomous roles and coping strategies against exploitation.

Technological Literacy:

Let’s face it, many of us are pretty good with technology. We’re comfortable with apps, online platforms, and digital payments, which makes navigating the gig landscape much smoother.

But Let’s Not Sugarcoat It: The Real Challenges

While the flexibility and immediate income are appealing, it’s crucial to acknowledge the flip side. The gig economy isn’t all sunshine and side hustles, especially for our community.

Precarious Livelihoods & Income Instability:

One of the biggest stressors is the unpredictable pay. Gig work often leads to low and irregular earnings, making financial planning difficult. Workers frequently struggle to afford basic necessities like housing and food.

Lack of Labor Protections & Benefits:

This is a huge one. Gig workers are typically classified as independent contractors, which means they are often excluded from fundamental labor protections like minimum wage, overtime pay, unemployment insurance, workers’ compensation, and paid sick leave. This precarious classification leaves them vulnerable to wage theft and a lack of support in case of illness or injury.

Algorithmic Control & Deactivation:

Imagine your income and work opportunities being controlled by a faceless algorithm. That’s the reality. Algorithms dictate assignments, ratings, and even how much you get paid. There’s often zero transparency, and the threat of account deactivation can instantly cut off their livelihood, creating significant fear and anxiety.

Safety & Well-being Concerns:

For those driving or delivering, there are real physical risks – accidents, dealing with difficult situations, and even safety concerns. Long hours and distances also contribute to burnout and mental health issues.

Discrimination & Bias:

Unfortunately, racial bias is a reality. A study found that non-white gig workers received lower customer ratings, leading to a 9% income gap compared to white workers. This bias, even subtle, significantly impacts earnings. [Racial earning gap in gig work eliminated through new rating system]

Vulnerability Of Migrant Workers:

For many South Asian gig workers who are also immigrants, their temporary legal status can amplify their vulnerability to exploitation. The absence of clear regulations and corporate responsibilities regarding employment authorization can lead to precarious situations.

Looking Ahead: Thriving, Not Just Surviving

The Gig Economy & South Asians: Opportunity vs. Exploitation | Image Credit: kentoh from Getty Images

If you’re in the gig economy, remember – you’re not powerless. While the system still has a long way to go, there are ways to protect yourself and build stability:

Know Your Rights:

In Canada, check resources like Ontario’s Digital Platform Workers’ Rights Act and the Gig Workers’ Bill of Rights for protections on pay and working conditions. Groups like the Canadian Freelance Union and UFCW Canada also offer advocacy, benefits, and training. In the U.S., organizations like the International Alliance of App-based Transport Workers fight for worker classification and fair pay.

Diversify Your Income Streams:

Avoid relying on one platform. Apps like Instawork connect you with flexible shifts in hospitality, warehouse work, and events, while platforms like Fiverr let you market freelance skills globally in design, writing, coding, and more.

Track and Manage Finances:

Tools like Moves combine earnings from over 20 gig platforms into one account, offer early payouts, interest-free advances, and a no-fee debit card. Expense trackers such as QuickBooks Self-Employed, Everlance, and Expensify help with mileage logs, tax prep, and separating personal vs. business costs.

Build Your Network:

Join community Facebook groups for local gig workers, attend immigrant entrepreneurship meetups, or connect with advocacy groups like Gig Workers United. These spaces are great for sharing leads, discussing rates, and warning each other about bad actors.

Invest In Skills:

Take advantage of free and low-cost training. UFCW Canada offers online courses for members, and platforms like Coursera and Udemy provide flexible learning in everything from digital marketing to bookkeeping, skills that can lead to higher-paying gigs.

Make The Most Of Helpful Tools:

Whether it’s finding more jobs, improving cash flow, or covering essentials, the right apps can make gig life easier. Earnin gives early access to earned wages; Para helps rideshare and delivery drivers compare gig offers for better pay; Catch provides customizable health, dental, and retirement benefits with tax savings tools; and even Flush ensures you can locate a restroom mid-shift.

The gig economy is clearly here to stay, and our community is a massive part of it. It offers a path to economic integration and independence for many. But we need to keep advocating for better protections, more transparency, and a fairer system for everyone involved. Because ultimately, dignity and security in work shouldn’t be a luxury; they should be a given.

What are your thoughts? Have you or someone you know experienced the ups and downs of the gig economy firsthand? Share your story in the comments below!

Kartikey Bhargava | Business Editor

Author

Kartikey Bhargava is a Toronto-based marketer, writer, and performer with a unique voice at the intersection of technology, history, and culture. An immigrant with a background in marketing and AI, he is the creator of the History of Bharat series a widely read, narrative-driven chronicle reclaiming...

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